Analytics

In one line: PostHog is the primary product-analytics platform (funnels, flags, replay) and Microsoft Clarity adds heatmaps. Meta Pixel + CAPI handle ad attribution, UTM params drive acquisition_source, and every script loads only after explicit cookie consent — all on free, DPDP-compliant tiers.

Royal Glow uses PostHog as the primary product analytics platform and Microsoft Clarity for heatmaps and session recordings. Both are free and DPDP Act compliant.

All analytics scripts load only after explicit cookie consent from the user. The cookie consent banner is a custom two-tier implementation — no paid consent management tool needed.

Analytics platforms

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Free tier: 1 million events/month — won’t hit this limit for a very long time at salon scale.PostHog covers the full funnel: page views → service browsing → booking → conversion. It also provides:

Session replay — watch exactly what a user did before dropping off
Feature flags — A/B test offers without deploying new code
Funnels — identify drop-off in the booking flow
Cohort analysis — customers by acquisition source (Meta / GMB / organic / walk-in)

Event Taxonomy

Event	Trigger	Key Properties
`page_view`	Every page navigation	`path`, `referrer`
`service_viewed`	Customer opens a service detail	`serviceId`, `serviceName`, `category`, `type`
`booking_started`	Customer opens the homepage booking dialog	`source` (gmb/walkin/organic)
`booking_step_completed`	Each step of booking flow	`step` (1–4)
`booking_request_submitted`	Customer submits booking	`serviceType`, `totalPaise`, `serviceCount`
`booking_confirmed`	Receptionist/manager approves	`bookingId`, `staffId`
`booking_completed`	Service completed, invoice generated	`bookingId`, `totalPaise`, `paymentMethod`
`booking_abandoned`	Left booking mid-flow	`step`, `reason`
`lead_form_submitted`	Meta/Instagram landing form submitted	`source`, `serviceInterested`
`lead_converted_to_booking`	Captured lead links to a booking	`leadId`, `bookingId`, `daysSinceCapture`
`offer_clicked`	Any promotional banner click	`offerId`, `offerName`, `discountType`
`membership_purchased`	New SPA membership created	`tier`, `pricePaise`, `hoursMinutes`
`gems_redeemed`	Customer redeems gems at checkout	`gemsUsed`, `serviceId`

Funnels

Feature Flags

PostHog feature flags are used to:

A/B test homepage hero copy
Gradually roll out new features (e.g., favourite services)
Enable/disable offers for specific customer cohorts
Test new booking flow steps without full deployment

// Usage in Next.js
import { useFeatureFlagEnabled } from 'posthog-js/react'

const showNewHero = useFeatureFlagEnabled('new-hero-v2')

Meta Attribution

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Fires on key events:

PageView — every page
ViewContent — service detail pages
Lead — /book form submission
CompleteRegistration — onboarding completion
Purchase — booking completion with invoice

Server-side events sent from Next.js API routes. These are reliable and unaffected by iOS privacy restrictions or ad blockers.Key CAPI events:

Lead — fired from POST /api/leads when a Meta ad lead is captured
CompleteRegistration — fired from POST /api/onboarding/complete
Purchase — fired from POST admin.theroyalglow.in/api/bookings/[id]/complete

CAPI events include hashed customer data (email, phone) for better match rates.

UTM Attribution

All booking entry points carry UTM parameters that are persisted through the OAuth redirect via sessionStorage:

Source	Entry URL	`acquisition_source`
Google Maps / GMB	`/?book=1&utm_source=gmb`	`gmb`
In-store QR code	`/?book=1&utm_source=walkin`	`walkin`
Meta/Instagram ad	`/book?utm_source=meta&utm_campaign=...`	`meta_ad`
Organic (root domain)	`/`	`organic`

The acquisition_source is stored on the customer_profile row at onboarding and on every booking row — enabling lifetime value analysis by acquisition channel. Analytics scripts are gated behind the cookie consent banner:

Script	Consent Required	Default
PostHog	Analytics consent	Off
Microsoft Clarity	Analytics consent	Off
Meta Pixel	Marketing consent	Off
Meta CAPI	Marketing consent	Off

Consent preference is stored in localStorage (rgss_cookie_consent) for 365 days.

Monitoring AI Search Performance

Track whether Royal Glow appears in Google AI Overviews:

Google Search Console

“AI Overview” impressions appear in the Performance report.

Manual search audits

Weekly: search target queries in incognito, check AI answer inclusion.

PostHog referrer tracking

Track visits where referrer contains google.com.

Queries to monitor weekly:

“best salon in Bengaluru”
“luxury spa near me” (from your city)
“[service name] price in Bengaluru”
“Royal Glow Salon”

Overview

Product

Features

Engineering

System design

Engineering standards

API reference

Application surface

Platform

Quality & security

Operations

Reference

Analytics

Analytics

Analytics platforms

Event Taxonomy

Funnels

Feature Flags

Meta Attribution

UTM Attribution

Monitoring AI Search Performance

Google Search Console

Manual search audits

PostHog referrer tracking

​Analytics

​Analytics platforms

​Event Taxonomy

​Funnels

​Feature Flags

​Meta Attribution

​UTM Attribution

​Consent Management

​Monitoring AI Search Performance

​Google Search Console

​Manual search audits

​PostHog referrer tracking

Analytics

Analytics platforms

Event Taxonomy

Funnels

Feature Flags

Meta Attribution

UTM Attribution

Consent Management

Monitoring AI Search Performance

Google Search Console

Manual search audits

PostHog referrer tracking